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Need for Insignia Aligned Communications

Conventional marketers have to deal with multiple third party vendors, solution providers agencies to achieve their marketing, advertising and communication goals.

Challenges faced by the marketers includes:

Lack of end to end solution providers:

At present there is no agency which can get all promotional needs satisfied under one roof to ensure consistency of strategic communication and branding across medium except Insignia Communications

Expertise in specific domain:

The teams and expertise of existing healthcare agencies are aligned to specific needs which hamper the scalability and may lead to distortion or inconsistency across medium of communication such as creatives, medical content, medico-marketing, digital, CRM and events

Lack of partnership and ownership:

Expertise in all aspects of healthcare marketing leading to lack of complete partnership and ownership

Insignia Medical Process Outsourcing (MPO) Strengths

We follow the methodological process with the clients to ensure marketing productivity and partnering in the real sense

Understanding the business objectives
Identifying the latent need in the market and mapping it with business objectives
Drawing and deploying strategies and integrated medical communication
Executing creative advertising and medico marketing strategy
Event and activation management
Digital strategies to reach TA
Customer Relationship Management
Developing tools to calculate measurable impact and changing customer behaviour

This journey empowers the marketers with end-to-end solutions and expertise across different domains for successful ROI

From the CEO's Desk

Mr. Vijay Lokhande is an industry veteran with over 25 years of experience in pharma sales, brand management, strategic marketing & business development at leadership positions. He has worked with pharma majors such as Nicholas Piramal, Wyeth, Abbott, Pharmacia, Pfizer.

In his last pharma assignment he was Head (Sales & Marketing) at Novartis Healthcare Pvt. Ltd. – CVM Division. He was also Country Head-India and Middle East at Indegene Life Systems Pvt. Ltd.

Know Me

Need for Insignia Aligned Communications